EOS Lip Balm – How it Quickly Became a 250 Million Dollar Company

Buying lip balm has always been a pretty basic shopping trip that is typically done when you’re already shopping for something else. After traveling a few isles over you’ll find yourself looking at a few brands of dull lip balm options with no competition from one brand to the next aside from price. This was all true, however, until EOS lip balm hit the market. See, https://evolutionofsmooth.ca/lip-balm.html.

EOS lip balm became so successful due to the innovative design, ingredients, and flavors offered. Traditional lip balms contain a ton of artificial ingredients and had very few flavors such as mint or cherry. EOS offers a variety of flavors from honeysuckle or sweet mint(https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069) to passion fruit. The flavors alone meant not competitors could compete. Think about the containers in which lip balm is sold in. There’s the cylinder shape but it often gets lost too easily in your purse or elsewhere. Then there’s the option of the little tubs of lip balm, but who wants to use their unclean fingers to apply something to their lips while you’re on the go?

As you can see, this left a big opportunity for EOS to take over the market. The product made its way to popular stores such as Well, Walmart, Amazon and eBay. It’s unique orb shape make it easier to apply with the hands, doesn’t get lost as easily, and it’s way more hygienic than applying with the fingers. EOS hand another problem on their hands, however. While you can advertise on TV and in magazines, marketing to millennials, who happen to be the targeted audience, you have to take it to the internet. After contacting beauty bloggers on YouTube and Facebook, EOS became the largest advertiser in its category and is expected to reach $2 billion by 2020.

To find out more about where EOS came from and where it’s going go to https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.

 

Competition in the Communication Industry Necessitated By Technological Advancement

Over the years, the communication industry has been experiencing introduction of new platforms that are improving the process of communication. Due to technological advancement, companies are incorporating some of the best equipment to enhance communication across the world. Many companies have also engaged in fears battle over supremacy and who is more efficient is services delivery. As such, Securus Technologies has invited an independent judge to come and compare its services with Global Tel Link (GTL). Securus Technologies is championing its self as one of the most secure communication channel for criminal justice technology solution for public safety, investigation monitoring and correction. The company boasts of increased number of clients who are moving from GTL to join there communication network. The main purpose for calling for the challenge is to compare technological advancement between the two companies that makes them the preserved communication provides. For instance, Securus Technologies claims to have a personalized domestic line with professional employees while GTL depends on contracted employees to service their lines. The company has a call answer rate of over 600% beating its competitor GTL. As such, Securus Technologies is noting of increased services that have been powered by technological advancement that has reduced speed and bandwidth.

Securus Technologies is an American based company based in Dallas, Texas. The company was established in 1986 with offices in Texas and Atlanta Georgia. The company strives in providing secure telephone communication for inmates in the USA prisons. The company has employed over 1000 people and serves over 2000 prison facilities in USA. As a result, it has invested over $600 million that have been realized from the communication service provision. The company has also diversified and now provides telecommunication services to private institutions and people across the north amerce thus adding to its increasing number of clients every day. This is according to https://www.linkedin.com/company/securus-technologies