Have you heard of Kate Hudson’s line of ultra-trendy fitness wear, Fabletics? If not, you will soon. The company is skyrocking to the top of the market and its phenomenal growth and user adoption in the first three years has been compared to brands like mega-unicorn Apple. Fabletics saw 43% growth in 2016 and 2017 shows to be only outpacing the incredible success of the prior year.
Besides growth statistics, one of the most impressive things about Fabletics is the millions of incredibly loyal consumers the brand has cultivated. While that is likely in large part of offering fun, quality articles of active wear at a modest price point, another reason is the unique user experience the brand is providing to its users.
Fabletics utilizes a reverse showroom experience. This means that instead of asking consumers to troll into a store and offer the same experience to, say, a yoga instructor that they would to a soccer player or a marathon runner, the company invites buyers into an online showroom where styles are catered to their pre-determined tastes. This also means that instead of putting money into the overhead of traditional “showrooms” of stores – the company has just a few ultra-key locations – they are able to offer their high-end products at a better cost by doing digital first throug a reverse showroom. It’s a win, win for everyone – especially the users that are not only incredibly loyal to Fabletics, but are perhaps its biggest walking testimonial through social media and word-of-mouth marketing.
Another important thing to remember is that this is truly Kate Hudson’s brand. She doesn’t just pose in the clothes in commercials, she is hands on in nearly every aspect of the company. A recent CNBC article focused on what exactly she is doing to help fuel the brands success and what tips she gives others to mirror such phenomenal growth.
Other than being hands on, she recommends looking for gaps in the market and utilizing big data to meet curated consumer needs, rather than marketing en masse. She originally founded Fabletics because a quality piece of athletic wear that was at a moderately affordable price point didn’t exist at the time. Her instinct was correct and now her line of “athleisure” wear can be seen everywhere from gyms and fitness studios to brunch tables across the globe.
Interested in seeing what Fabletics is all about? Users can get a peek into the wonderful experience provided on their website by taking the LifeStyle Quiz – a fun quiz that fuses your personal style with fitness preferences to generate a unique experience that would translate directly into the outfits you receive monthly. Check it out!
One thing that successful people come to understand is that success is uncomfortable. This is one of the reasons that Lori Senecal does not spend too much time in the comfort zone. Being what she calls a shy introvert has exposed her to the feeling of discomfort. When she has gotten involved with gymnastics, she has excelled. However, she eventually was made a coach. This has gotten her on the fast track to learning leadership skills. This has also taught her how to grow out of her comfort zone and deal with people of various walks of life.
When she has taken college, she has studied business and other related fields. She has developed a desire to get into the field of advertising. This has turned out to be an interesting choice considering her personality type. People in the advertising industry tend to be very intense and emotive compared to the more reserved and calm Lori Senecal. However, she has developed some traits that is very helpful to business. One thing that she has used to her advantage is her ability to focus on getting the work done for her clients. This efficiency and sense of urgency towards her work is what gets people interested in what she can do for them. More details can be found on Business profile.
Lori Senecal also encourages others to get out of their comfort zone. The worst thing one can do for his growth is stay in his comfort zone for an extended period of time. While it is good to take a little bit of time to recharge and prepare for the next challenge, the whole point is to make sure that one is moving forward. Being comfortable for too long can actually cause one to quit progressing towards greater goals. Lori Senecal is an example of someone who gets out of her comfort zone for the gain of others.
Adam Goldenberg is one of the people that are responsible for the changing state of fashion. One of the reasons that fashion is changing for the better is because businesses are starting to pay more attention to the data. One thing that they are noticing is that there is a group of people that are taking more interest in fashion on rgtadvisors.com. Another thing that is noticeable is that certain areas of fashion that have been rather static have started to see a spike in sales when new activity has been presented to it. For one thing, people wan to see something new. One of the best ways to sell fashion is to show people something other than what they already have.
That said, there are some things that people will buy even if they already have it. This is because it is their personal style on techstyle.com. One thing that is certain about fashion is that there is room for people to figure themselves out in the sense of clothing. One of the best things people can do with fashion is find out the type of look they like. They don’t have to worry about how weird it may look to others because everyone is responsible for their own aesthetic.
Fortunately, Adam Goldenberg is able to use data in order to find out the type of clothing people like. Also, the marketing aspect of TechStyle is also important for people because that is the way to find people that are going to be interested in the new style that has just been released.
One good thing that Adam Goldenberg has done is make sure that they are only selling popular styles for customers. TechStyle, Fabletics and the other brands are going to continue to grow while many people either find their own styles or find the courage to try on different styles that they may enjoy. In the end, fashion is about finding one’s own look, confidence, and ability to bring about a greater sense of self.