José Henrique Borghi is one of the most creative minds in the advertising industry in Brasil. He has created advertising campaigns for companies like Hyatt, Google, Western Union and many other international organizations.
He started his advertising career in 1989 after graduating from PUC Campinas in Advertising and Propaganda. He grew to become the vice president of Leo Burnett Agency and later in 2002 became the president. He formed an agency with another partner and formed the Lowe Advertising Agency. Jose became the president of the company. They later merged with another agency and formed the Mullen Lowe Agency. Jose was named the CO-CEO with Andre Gomes.
Some of the responsibilities that he has at the agency include the company’s social media, digital marketing and public relations. He has well trained and experienced specialists that help him come up with some of the best campaigns. Some of the specialists include content creators, advertising specialists and other professionals. Click here to know more.
One of the best qualities that he possesses is having persistence even when the situations are hard. He has been responsible many important jobs throughout his career. Recently, during the celebration of the International Women’s day, Jose and his team came up with a campaign to sensitize women and the public on the effects and the extent of violence against women. The campaign was to encourage women to report and come out immediately the experience violence against them.
Another campaign that Jose and his team has developed and caught the attention of many was the one he did for Fini. He helped the organization to develop an off line communication and brand positioning of Fini. This is to help Fini spread fun among its customers. In terms of promotion, Mullen Lowe Brasil developed a campaign and called it transformation where they created films encouraging people to smile with Fini as the brands transform their lives.
He has created campaigns that have remained in the minds of many for a long time.