Fabletics is one of the premier brands in the world of athleisure products, and the reason why the company has been able to achieve tremendous success in a short period is that of its leadership. Fabletics is owned by Techstyle Fashion Group, co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. Don and Adam are known to be successful and serial entrepreneurs over the years, and Kate Hudson has helped bring in her expertise about the fashion world to the business.
The trend of wearing active wear is fast catching up with the people, but there aren’t many brands that are offering athleisure products at economical prices. It is where Fabletics come in. The company offers a huge variety of athleisure gear at an affordable price from sizes XS to 3X, which helps women to buy whatever they want from any sizes. Fabletics continues to add new designs to its collection from time to time to ensure that the audience always has something new to look forward to. The company recently collaborated with the celebrity, Demi Lovato, to launch a new designer edition that has become highly popular among the people.
The popularity of Kate Hudson, Golden Globe winner and hugely popular actress, has also helped in attracting a lot of women towards the brand. Fabletics has been able to successfully market itself as an aspirational and economical brand that cares for the customers. At present, the company has close to over 1,500 employees out of which 1,000 are dedicated towards customer service. The company serves to the customers worldwide, and has a presence in eight countries so far and plans to branch out to many other nations in the time to come. Kate Hudson says that one of the reasons why they started Fabletics was to help people get quality active wear without having to spend a fortune. The company’s VIP membership model that allows the members to get a huge discount and monthly three products for a nominal price is also a huge hit.
Fabletics has been able to give huge e-commerce companies like Amazon a tough run for its money in the category of athleisure products because of the reverse showroom technique implemented by Fabletics. It has helped Fabletics to reach out to a wider audience across the country in an efficient manner, without worrying about losing on its existing customer base. If you want to buy from Fabletics, it is recommended you take Lifestyle Quiz offered at its site.