How Online Reviews Have Become Central To Companies Marketing Success

Increasingly, companies are taking advantage of the power of the crowd. Savvy brands know that most of their customers are looking at product reviews written by others and rely upon them to make purchase decisions. Some companies, such as Fabletics, are pursuing marketing strategies where these consumer reviews are presented front and center.

Due to taking advantage of the power of the crowd, Fabletics in its first four years has had explosive growth. It now has more than $235 million in annual revenues and over one million members that pay a monthly fee. Their website features customer reviews prominently which executive at the company gives a lot of credit for their success.

A study recently completed by BrightLocal focused on the customer reviews. Their findings show that 84% of people trust the reviews they read online to a great extent. The study also showed that more than 50% of study participants research a company at least once a month. Due to this 76% of brands now have user reviews on their website and that area of their websites have had the largest growth.

Trustpilot in one of the biggest review sites on the internet. They now have 30 million reviews and 20,000 new reviewers join the website every day. This shows a new truth which is that a brand can no longer be defined by the company behind it. Instead, the brand is now what the customers and online reviewers say it is.

As a company that strives to operate transparently and with a focus on their members, Fabletics approaches customer engagement in a number of ways. One of the ways they do so is prompting new members to complete a Lifestyle Quiz. By taking the quick Fabletics is able to find out more about their members such as what type of fashion they find appealing and their clothing sizes. This information is used to make the members online shopping experience better as they then see clothing that matches their interests.

Fabletics was started as a partnership between Techstyle Group and the actress Kate Hudson. A known fitness buff, she was the perfect person for Techstyle Group to partner with. This is especially true because she is very hands-on at Fabletics. She reviews sales numbers, the clothing for sale, and all other areas of running the company.

Under Kate Hudson’s leadership, Fabletics has shot to the top of brands that offer women’s activewear. She has said that in addition to offering quality clothing that is fashionable and can be worn all day, another thing she wanted at Fabletics was for the clothing to be affordably priced. She has said that when buying activewear she couldn’t believe the prices of most options, and this was a problem that she wanted to solve at Fabletics.

The CEO of Bumble, Whitney Wolfe, and her achievements

There are many opportunities for those who start their businesses. A significant amount of effort is, however, necessary in making the entire entrepreneurship role a success. Whitney Wolfe, for her entrepreneurial role, has gained a lot of recognition.

Initially, she co-founded Tinder, which is an application for dating, before breaking away from it to engage herself in something more advanced. At the moment, she is broadly recognized for Bumble which is her new dating app. It is from the app that a lot of praises and respect have been given to her. In addition to being the founder, she also serves as the Chief Executive Officer of the same platform.

Worth acknowledging is the fact that the larger percentage of Bumble’s shares are under the ownership of a dating site by the name Badoo. The site is European.

Notably, the app provides women with the single authority associated with the initiation of first interaction. From the time of establishment, Bumble has attained many of its objectives. At the moment, it possesses a stiff competition to the former firm of Whitney Wolfe who is its founder.
It received the acknowledgment in the year 2016 as one of the dating apps that were most trending. It came fourth in that category and had undergone significant changes with time. At the beginning of 2017, bumble’s network had about eleven-million registered users.

The career path of Wolfe has been a successful one associated with relevant experience before the operation of her firm. She is among the forces associated with feminists, the entrepreneurial circles as well as tech.

The objective of Wolfe was to assist the people in their journey of meeting their partners. It is for this reason that the only option was to make sure that her wedding became a desirable affair that the rest of the people will keep telling stories. The Villa Treville, Positano situated along the Italian Coast is the venue where the event took place. Michael Herd is her spouse.

The pictures displaying the venue, the lovely gown, as well as the reception were shared on the various social media platforms inclusive of Instagram and Twitter.

Having been born in Utah, she proceeded to Southern Methodist University where she pursued International Studies. Learn More about us: https://www.ft.com/content/58c69c92-08b6-11e7-97d1-5e720a26771b click here.

Austin in Texas is the headquarters base of Bumble. It is at this point that the coordination of company operations take place.

At the moment, Bumble is undergoing a lot of transformations inclusive of Bumble BFF and Bumble BIZZ’s launching. Bumble BIZZ came after Bumble BFF and referred to a new and professional app of networking.

Fabletics – High Quality and Affordable Active Wear

Fabletics is one of the premier brands in the world of athleisure products, and the reason why the company has been able to achieve tremendous success in a short period is that of its leadership. Fabletics is owned by Techstyle Fashion Group, co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. Don and Adam are known to be successful and serial entrepreneurs over the years, and Kate Hudson has helped bring in her expertise about the fashion world to the business.

 

The trend of wearing active wear is fast catching up with the people, but there aren’t many brands that are offering athleisure products at economical prices. It is where Fabletics come in. The company offers a huge variety of athleisure gear at an affordable price from sizes XS to 3X, which helps women to buy whatever they want from any sizes. Fabletics continues to add new designs to its collection from time to time to ensure that the audience always has something new to look forward to. The company recently collaborated with the celebrity, Demi Lovato, to launch a new designer edition that has become highly popular among the people.

 

The popularity of Kate Hudson, Golden Globe winner and hugely popular actress, has also helped in attracting a lot of women towards the brand. Fabletics has been able to successfully market itself as an aspirational and economical brand that cares for the customers. At present, the company has close to over 1,500 employees out of which 1,000 are dedicated towards customer service. The company serves to the customers worldwide, and has a presence in eight countries so far and plans to branch out to many other nations in the time to come. Kate Hudson says that one of the reasons why they started Fabletics was to help people get quality active wear without having to spend a fortune. The company’s VIP membership model that allows the members to get a huge discount and monthly three products for a nominal price is also a huge hit.

 

Fabletics has been able to give huge e-commerce companies like Amazon a tough run for its money in the category of athleisure products because of the reverse showroom technique implemented by Fabletics. It has helped Fabletics to reach out to a wider audience across the country in an efficient manner, without worrying about losing on its existing customer base. If you want to buy from Fabletics, it is recommended you take Lifestyle Quiz offered at its site.

Fabletics: Shaking Up The Buying Process and Helping Us Look Good Doing It

Have you heard of Kate Hudson’s line of ultra-trendy fitness wear, Fabletics? If not, you will soon. The company is skyrocking to the top of the market and its phenomenal growth and user adoption in the first three years has been compared to brands like mega-unicorn Apple. Fabletics saw 43% growth in 2016 and 2017 shows to be only outpacing the incredible success of the prior year.

 

Besides growth statistics, one of the most impressive things about Fabletics is the millions of incredibly loyal consumers the brand has cultivated. While that is likely in large part of offering fun, quality articles of active wear at a modest price point, another reason is the unique user experience the brand is providing to its users.

 

Fabletics utilizes a reverse showroom experience. This means that instead of asking consumers to troll into a store and offer the same experience to, say, a yoga instructor that they would to a soccer player or a marathon runner, the company invites buyers into an online showroom where styles are catered to their pre-determined tastes. This also means that instead of putting money into the overhead of traditional “showrooms” of stores – the company has just a few ultra-key locations – they are able to offer their high-end products at a better cost by doing digital first throug a reverse showroom. It’s a win, win for everyone – especially the users that are not only incredibly loyal to Fabletics, but are perhaps its biggest walking testimonial through social media and word-of-mouth marketing.

 

Another important thing to remember is that this is truly Kate Hudson’s brand. She doesn’t just pose in the clothes in commercials, she is hands on in nearly every aspect of the company. A recent CNBC article focused on what exactly she is doing to help fuel the brands success and what tips she gives others to mirror such phenomenal growth.

 

Other than being hands on, she recommends looking for gaps in the market and utilizing big data to meet curated consumer needs, rather than marketing en masse. She originally founded Fabletics because a quality piece of athletic wear that was at a moderately affordable price point didn’t exist at the time. Her instinct was correct and now her line of “athleisure” wear can be seen everywhere from gyms and fitness studios to brunch tables across the globe.

 

Interested in seeing what Fabletics is all about? Users can get a peek into the wonderful experience provided on their website by taking the LifeStyle Quiz – a fun quiz that fuses your personal style with fitness preferences to generate a unique experience that would translate directly into the outfits you receive monthly. Check it out!