Eric Pulier; the Computer Genius Turned Entrepreneur

Mr. Eric Pulier is the co-founder of ServiceMesh, Inc. He has also served as the chairman and CEO of the company. Before he got to the position, Eric Pulier was the vice president and also the cloud manager with the Computer Services Corporation. Through his leadership, the company was able to offer IT as a service to both internal and external clients, which greatly improved their productivity and lowered the cost of their services.

Eric was born and raised in Teaneck, New Jersey. When he was only in fourth grade, he started programming computers and by the time he was getting to high school, he had established his own computer company. After high school, he proceeded to Harvard and majored in English and Literature. In addition to the studied he was undertaking at Harvard, he also took part in classes at the neighboring MIT. In 1988, he graduated with the highest honors.

After graduation, he worked a few jobs before deciding to move to California in 1991. On moving, he set up the people doing things (PDT) company. It was supposed to address education, healthcare and other services by making use of technology. It was in 1994 that he decided to set up Digital evolution, which was supposed to be an interactive agency. He also created a social networking site where children who are chronically ill can meet and share their experiences. The name of the foundation is StarBright.

In 1997, he was involved in the Al Gore health care and technology forum. His role here was to advise the then vice president on matters concerning health care and technology related initiative. He has also been a part of the Clinton global initiative.

He has also put his training as a literature major to good use. He has authored several books with one of them being Understanding Enterprise SOA, which is a recognized book in architecture that is oriented towards the delivery of service.

2 Things Every Entrepreneur Should Know About Online Reputation Management

These days it is extremely important you keep a close eye on the reputation of your brand. With the rise of social media everyone seems to feel as though its okay to say anything they want, regardless of whether or not its true. One false Tweet or Facebook post could prove to be a PR nightmare waiting to happen.

If you are an entrepreneur doing business online, here are two things you need to know about online reputation management.

#1 – It Is No Longer Enough To Occupy The First 3 Search Results

Back in the day all you needed to do was occupy the first spot in the search results and you were guaranteed thousands of visitors on a daily basis. However, in this day in age that is no longer enough. According to Tyler Collins, the author of Mechanics of Online Reputation Management: Repair and Control Your Name or Brand Reputation Online, users check out the first 10 search results to determine whether or not to do business with you.

In other words, using the information on your own website to secure the first few spots is not going to get the job done. You need to occupy the entire first page of the search results. The key to doing this is to focus on community driven content.

#2 – Start Online Reputation Management Before You Launch

The moment you decide to start your online business is the moment you should be thinking about managing your reputation. Everything you do, from picking a domain name to picking a slogan, should be centered around controlling the first page of every search engine.

Always research your brand name to ensure it doesn’t currently have a negative reputation.

What Should You Do If Your Reputation Has Be Tarnished?

Searchcleanup.com is a company that can clean up negative news and eliminate the bad search results associated with your business name. To request a free quote and see how they can help you, visit searchcleanup.com on their website, Twitter, and Facebook.

Achieving Success Through A Positive Reputation

Today, reputation is everything. Without a good reputation, you will never achieve long lasting success as an entrepreneur. It is important to work hard to build and keep your reputation, and to be able to face any challenge that comes your way, including people and entities attacking your reputation.

Your first instinct might be to fight back with those who attack you, but this will look unprofessional, and may bring your reputation down. Given a platform, people are open to critique you. Let your work do the talking. If you provide top quality service and deliver what you advertise, the positives will outweigh the negatives.

Staying busy assures your customers that you are not easily toppled by bad press. Work harder to provide good service. If customers continue to see you work, they will soon forget the negativity and it will become meaningless.

Unfortunately, especially early on, a bad wave of negativity can have a large impact on your reputation. A negative article, or bad review can become the focus of your reputation. These can show up in search results, and people’s opinions can be swayed by them. Trying to petition for their removal manually is a time consuming process, time which could be used to focus on you or your business. Fortunately, there are tools such as SearchCleanup which automate the process.

Searchcleanup is a service for cleaning up negative articles for your reputation, ensuring a clean slate when searched for. They offer a free quote, and are definitely worth considering for maintaining a positive reputation. Relieving yourself of the stress while saving time can lead to greatly improved results.

Don’t let negativity stop you from achieving success. Find Search Cleanup on Facebook to learn more.