How Jose Auriemo Grew into JHSF

One of Brazil’s most established company in the real-estate market happens to be family owned. JHSF, which is a highly profitable and economy-friendly for the housing and commercial sector of the South American country, operates primarily in Brazil’s high-end segment. The company was founded back in 1972 as JHSF. It was initially a construction company founded and run by two brothers who had different business perspectives. The differences were further intensified by sibling rivalry that saw the company split into two different enterprises. Fábio Auriemo and José Roberto went on to run JHSF and JHSF respectively and independently.

JHSF purposed to excel in development, and it did. It increased its dominance in real estate since the company was organized towards building ample capacity to;

  • Be pioneering
  • Be innovative
  • Identify opportunities in the market of operation
  • Be daring
  • Be of quality

The 42-year-old company has been so consistent in its professionalism and efficiency in customer services that it has been ranked as a company of top corporate governance.The recognition came formerly from Bovespa though it has also received other commendations.

JHSF, since its foundation in 1972 as JHSF, grew in several capital cities consolidating its dominance over them. Such capitals include Salvador, Uruguay, New York, Sao Paulo and Miami. It’s a development company that deals predominantly on Hotels and restaurants, shopping center complexes, and an airport. Click here to know more.

The company often gets misunderstood to be an exclusively high-end agency thus being wrongfully assumed to be elitist. The assumptions must have been made because of the substantive ownership JHSF has over most luxurious units in some cities. However, the cannot possibly be elitist if it serves the commercial world and league of middle-class citizens heavily; and it does. JHSF owns the Shopping Metro Santa Cruz and a thrifty string of commercial buildings. Some of the buildings have housed banks and law firms such as Pinheiro Neto temporarily, and some permanently.

The son of the company’s owner, and the most compelling driving force at JHSF, José Auriemo Neto, took over the administrative duties of the company. His father bequeathed him the duties after the young corporate mind offered the company the most profitable advice of that decade. José Auriemo Neto advised Fábio Auriemo to acquire a lot on the edge of Marginal Pinheiros. No one had seen any potential of the lot, but it came to develop into the most strategically placed piece of real estate which to date constitutes the largest estate complex.