Buying lip balm has always been a pretty basic shopping trip that is typically done when you’re already shopping for something else. After traveling a few isles over you’ll find yourself looking at a few brands of dull lip balm options with no competition from one brand to the next aside from price. This was all true, however, until EOS lip balm hit the market. See, https://evolutionofsmooth.ca/lip-balm.html.
EOS lip balm became so successful due to the innovative design, ingredients, and flavors offered. Traditional lip balms contain a ton of artificial ingredients and had very few flavors such as mint or cherry. EOS offers a variety of flavors from honeysuckle or sweet mint(https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069) to passion fruit. The flavors alone meant not competitors could compete. Think about the containers in which lip balm is sold in. There’s the cylinder shape but it often gets lost too easily in your purse or elsewhere. Then there’s the option of the little tubs of lip balm, but who wants to use their unclean fingers to apply something to their lips while you’re on the go?
As you can see, this left a big opportunity for EOS to take over the market. The product made its way to popular stores such as Well, Walmart, Amazon and eBay. It’s unique orb shape make it easier to apply with the hands, doesn’t get lost as easily, and it’s way more hygienic than applying with the fingers. EOS hand another problem on their hands, however. While you can advertise on TV and in magazines, marketing to millennials, who happen to be the targeted audience, you have to take it to the internet. After contacting beauty bloggers on YouTube and Facebook, EOS became the largest advertiser in its category and is expected to reach $2 billion by 2020.
To find out more about where EOS came from and where it’s going go to https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.