These days it is extremely important you keep a close eye on the reputation of your brand. With the rise of social media everyone seems to feel as though its okay to say anything they want, regardless of whether or not its true. One false Tweet or Facebook post could prove to be a PR nightmare waiting to happen.
If you are an entrepreneur doing business online, here are two things you need to know about online reputation management.
#1 – It Is No Longer Enough To Occupy The First 3 Search Results
Back in the day all you needed to do was occupy the first spot in the search results and you were guaranteed thousands of visitors on a daily basis. However, in this day in age that is no longer enough. According to Tyler Collins, the author of Mechanics of Online Reputation Management: Repair and Control Your Name or Brand Reputation Online, users check out the first 10 search results to determine whether or not to do business with you.
In other words, using the information on your own website to secure the first few spots is not going to get the job done. You need to occupy the entire first page of the search results. The key to doing this is to focus on community driven content.
#2 – Start Online Reputation Management Before You Launch
The moment you decide to start your online business is the moment you should be thinking about managing your reputation. Everything you do, from picking a domain name to picking a slogan, should be centered around controlling the first page of every search engine.
Always research your brand name to ensure it doesn’t currently have a negative reputation.
What Should You Do If Your Reputation Has Be Tarnished?
Searchcleanup.com is a company that can clean up negative news and eliminate the bad search results associated with your business name. To request a free quote and see how they can help you, visit searchcleanup.com on their website, Twitter, and Facebook.